| by
Helen Nicholson
So,
you are interested in doing craft shows
eh? Ok...here are some tips from doing
an average of 12 shows a year for over
8 years. I hope you find these helpful!
:-) Buy
a large calendar book with plenty
of room for jotting down detailed show
information. Make sure the calendar has
plenty of room for notes in the weekend
area.
When you have lots of weekends
booked for shows...it's easy to lose track
of your time. Use the calendar to list
the dates of the shows, setup hours, last
minute things (gotta go to the bank before
the show or I won't be able to make change...stuff
like that)
Store each shows information
in a separate sleeve. Most of these documents
will include...set-up hours, contact names
and numbers, booth size requirements,
rules, parking passes etc. Paperwork gets
lost rather easily when you do lots of
shows!
The best shows have been
around for years. They do their homework...usually
advertise extensively, offer a variety
of entertainment to the consumer and have
a track record of good to excellent attendance.
On average...the best shows
book at least a year in advance. So...if
you want to do shows next year...you'd
better get on their list now...or you'll
miss out for another year. Also, if the
show is juried, it takes time for the
process of approval. Planning well over
a year ahead of time for a good show is
your best bet.
Does your work fit what
others are selling? Is your work better?
If the show is juried...do you think your
work will be accepted? If you are selling
crocheted doilies and booties, you will
probably have difficulty getting accepted
into a show selling mostly fine art.
Poor attendance usually...which
means your sales will be off or non-existent.
Also, quite possibly the show will be
poorly managed. You show up and expect
your booth to be 10x10 and it turns out
6 x 8. You wait 3 hours to setup and there
are no port-a-potties for miles around
and to top it off your booth was placed
on top of a patch of poison ivy. (All
of which has happened to me...the poison
ivy one...I asked nicely...and they moved
my booth. I was on a slope but it was
better than poison ivy any day!)
Remember
the saying..."Knowledge
is Power"? Well, by reading these
articles, you will gain lots of knowledge
plus discover some of my secrets for
having a successful craft business.
This should be a good starting point for you to begin your adventure into the business of doing craft shows. Good luck and happy crafting!
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